I 2 3 /PUBLIC RELATIONS ACTIVITIES AND PUBLICITY

 

Purpose
Research and structuring of media environment for promotion of library activities.

Goals
Practical demonstration and training for use of media environment in communication with readers.

Subjects
- Creating database on library users
- Types of communication
- Creating database on partners and library friends
- Library and books promotion activities

Teaching Methods
- Lectures in eleectronically equipped classroom
- TV/beam studio

Reference Books
- Kovacevic, Slavko: Big Idea, Belgrade, 1999
- Dragicevic-Šešic, Milena and Stojkovic, Branimir: Culture, Management, Animation, Marketing, Belgrade, 2000
- Sparling, Kit: Think Marketing, Belgrade, 1994
- Markovic, M.: Business Communications, Belgrade, 2000
- Wragg, David: Targeting Media Relations, Belgrade, 1998
- Kinebrock, Wolfgang: Marketing mit Multimedia, Belgrade, 2000

Lecturers: Predrag Stanojevic M.A. and Zoran Hamovic

Duration: 1 day (4 lectures)

Date: Saturday, September 15, 2001

The course is intended for:
- library managers
- assistant managers in charge of marketing
- librarians dealing with organization of cultural-information programmes