I 2 1 /CREATING LIBRARY AND LIBRARIAN IMAGES

 

Purpose
Theoretical and practical presentation of methodology for building the library-reader-environment relationship.

Goals
- Learning about new standards of an efficient communication with library users
- Shaping librarian's professional identity
- Mastering PR activities skills

Subjects
- librarians' new image
- change od attitude towards oneself and library users
- the concept of an open library and user friendly librarianship

Teaching Methods
Lectures in a traditional classroom with use of projectors

Reference Books
- Blek, Sem: Public relations, Beograd, 1997
- Dragicevic-Šešić, Milena and Stojković, Branmimir: Culture, Management, Animation, Marketing, Belgrade, 2000
- Markovic, M.: Business Comunications, Belgrade, 2000

Lecturers: Milena Dragičević-Šešić PhD, Professor, Marina Marković M.A., Zoran Hamović, and Milenko Đurić M.A.

Duration: 2 days (8 lectures)

Date: Saturday and Sunday, September 1 and 2, 2001

The course is intended for:
- library managers
- assistant managers in charge of marketing
- librarians dealing with organization of cultural-information programmes